If I had a business card it would say Group Strategy Director.

But flip it over, and in very small text it might say: I craft brand architecture but also write tone of voice documents, I uncover weird insights for great campaigns but I’m also a prize-winning fiction author, I write briefs for creators to do what they do best but I’ve also created a card game, a comic, a digital pet (before NFTs), a cheese designed to give you nightmares. I care a lot about how an agency shapes its own proposition and culture, but also I tried to buy a railway once. I wrote an IPA Bronze effectiveness paper which is akin to passing the bar, but I also wrote a political boyband song for the Green Party which organically got a million views. Vivienne Westwood wouldn’t fund it unless I sang it to her in a board meeting.

If you’re wondering what’s possible — or if you’re a really good business card designer — let’s talk.